Watching Super Bowl 60 for the commercials? You’re in luck.
Since 1989, USA TODAY Ad Meter has asked viewers to rate every commercial that airs during the big game, awarding an annual winner for the year’s best ad. Last year’s champion Budweiser brought back the iconic Clydesdale horses to win for the ninth time – and 15th overall for beer titan Anheuser-Busch.
The price for a 30-second ad in this year’s Super Bowl has skyrocketed to more than $10 million.
The 2026 slate is coming together ahead of the Super Bowl with loads of commercials unveiled before the game, including plenty of familiar brands like Bud Light, Pepsi and Uber Eats in the mix – joined by a slew of advertisers making their big game debut.
Register to judge this year’s Super Bowl commercials at AdMeter.usatoday.com and join the conversation!
USA TODAY Ad Meter: Rate every commercial!